Beauty Notes: De ce sa cumperi un parfum Chanel cu 70 de lire sterline, cand poti cumpara un parfum Lidle cu 4 lire sterline, care miroase identic cu primul?

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De ce sa cumperi un parfum Chanel cu 70 de lire sterline, cand poti cumpara un parfum Lidle cu 4 lire sterline, care miroase identic cu primul?

Aceasta este afirmatia facuta de expertul – economist Martin Lewis. Potrivit acestuia ambele parfumuri miros,  aproape, identic. Potrivit expertului, “Suddenly Madame Glamour”, realizat pentru comercializarea in supermarket “este practic imposibil de distins” de parful “Coco Mademoiselle”, un parfum de designer, sugerand ca, primul ”ar putea fi si o optiune pentru cadoul de Craciun, pentru cei care doresc sa faca economie.

Lewis, a declarat pentru The Independent: Sunt multe parfumuri, care miros la fel”, pe piata. Un exemplu, in acest sens, este reprezentat de cele doua parfumuri Lidle si Coco Mademoiselle.

Acest lucru l-am descoperit in emisiunea mea Tv (Martin Lewis Money Show), cad am testat cele doua parfumuri, rugand cativa oameni sa le miroase. Aproximativ 50% dintre ei, fie nu au putut sa spuna care este diferenta, sau au preferat versiunea mai ieftina”.

Parfumul Lidle “ cu citrice si note florale, care  incorporeaza bergamota si iasomie” a devenit “unul dintre cele mai populare articole de infrumusetare”.

Un purtator de cuvant, al companiei care produce parfumul Lidle a declarat pentru The Independent: “Au fost efectuate doua teste, independente, blind-test, pe doua grupuri de persoane. Supuse testului au fost Lidle Suddenly Madame Glamour impotriva parfumului de designer Coco Mademoiselle. Rezultatele  obtinute au fost incredibile – 50 de femei, din primul test au votat, cu o majoritate covarsitoare,  pentru parfumul Lidle, iar 89% au afirmat ca ar prefer sa-l poarte in defavoarea parfumului de designer. Si,90% din cele 100 de femei care au testat parfumurile, in cel de-al doilea test, au declarat, de asemenea, ca prefer parfumul Lidle”.

Cu toate acestea, diferenta dintre cele doua parfumuri consta in branding.

Parfumul Coco Mademoiselle vine intr-un flacon de lux, ambalat intr-o cutie, si este sustinut de actrita Keira Knightleu, care a “cantat” numeroase campanii publicitare pentru casa de moda franceza. In schimb, parfumul Lidle, este simplu si mai putin luxos. Astfel, in ciuda diferentei de pret, unii ar putea prefera, in continuare, parfumul de designer. Lewis, a mai declarat, pentru The Independent: “Cea mai pare a costurilor  producerii parfumurilor merge in branding si marketing”. “Cred ca trebuie sa fim sinceri. Oamenilor le plac bunurile de brand. Este o chestie de snobism”.“Cu toate acestea, daca e pentru tine,  sau pentru cineva apropiat care nu isi permite un parfum de designer, nu este nimic rau, sa cumperi versiunea mai ieftina”.“Desigur, multi oameni iubesc sentimentul de lux, care vine odata cu parfumul de designer pe care il poarta, dar un comparator “savvy” este incantat sa poarte un parfum uimitor, care nu vine cu o sticla de designer si o eticheta cu pret de lux.

Tu, ce varianta alegi? Astept comentarile voastre!

Why get a Chanel perfume for 70 £ when you can get a Lidl cent for £4 and smell identical? That’s what money – saving expert Martin Lewis asks, as he claims that both perfumes smell almost exactly the same. According to the bargain expert, “Suddenly Madame Glamour”, made by the discount supermarket, is “virtually indistinguishable” from the designer “Coco Mademoiselle”, suggestion it could be a Christmas gift option for those looking into saving. Mr. Lewis told The Independent: “There are many “smell-alike” perfumes on the market and a perfect example of this is the Lidle’s perfume and the Coco Mademoiselle.  “This is something we discovered on my Tv show (Martin Lewis Money Show), when we got some people to smell them. About 50% of them either couldn’t tell the difference or preferred the cheap version”.

This Lidl’s fragrance “with citrus and floral notes, incorporating bergamot and jasmine” has become “one of the most popular beauty items and a household favourite”.

A spokesperson for Lidl told The Independent: “Two independent consumer panel blind test carried out by the Perfumer’s Guild on the Lidle SuddenlyMadame Glamour perfume against a hugely popular designer branded perfume revealed incredible results – 50 women in the first test voted overwhelmingly for the Lidle perfume with 89% saying they would prefer to wear it over the designer brand. And, 90% of the 100 women who blind tested the perfumes in the second round said they also preferred the Lidle perfume”.

However, the difference is in the branding. Coco Mademoiselle comes in a luxury bottle and box, and it is endorsed by actress Keira Knightley, who has fronted numerous campaigns for the French Fashion House. In  contrast, Lidl’s bottle is plain and less luxurious.

So, despite the price difference, some might prefer the designer option. Mr. Lewis told The Independet : “Most of the cost of the perfumes goes into the branding and the marketing”. “I think we need to be honest here. People like braned goods. It has a certain cahce  and I can’t persuade people away from that … It’s brand snobbery.

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