It’a A Celebration of Life: Jay-Z a Cumparat Brandul de Sampanie de Lux Armand de Brignac

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Compania Sorverign Brands a decis sa-si vanda participatia din cadrul companiei Armand de Brignac, cunoscuta si ca “Ace of Spades/ As de Inima Neagra”, datorita logoului de pe eticheta catre o companie detinuta de Jay-Z, pe numele sau real Shown Carter, dupa ce muzicianul a facut o “oferta imposibil de refuzat”.

“Suntem mandri sa anuntam ca Soverign Brands, o companie de vinuri si bauturi alcolice, cu sediul in New York, detinuta de familia Berish, si-a vandut participatia din cadru marcii de sampanie Armand De Brignac unei noi companii condusa de celebru Shown” a anuntat compania intr-un comunicat.

Detaliile financiare ale tranzactiei nu au fost facute publice.O sticle de sampanie Armand de Brignac poate costa pana la 300 de dolari.

Jay Z, a carui avere este estimata la circa 520 de milioane de dolari, a folosit pentru prima data, o sticla de sampanie Armand de Brignac in videoclipul piesei “Show Me What You Got”, in urma cu opt ani.

“Am avut o relatie extraordinara cu Jay Z de-a lungul anilor, de când a descoperit marca Armand de Brignac. A devenit interesat sa detina marca si ne-a facut o oferta pe care nu am putut sa o refuzam”, a declarat  Yvonne Larder ,purtatorul de cuvand al brandului.

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American rapper Shawn “Jay-Z” Carter has acquired luxury champaign Armand de Brignac from Sovereign Brands for an undisclosed amount in hits latest business venture outside of music. Yvonne Larder, global director of brand communication for Soverign, added:” He became interested in owning the brand and made us an offer we simply couldn’t refuse”. Armand de Brignac, known as “The Ace of Spade” for the logo on the bottle, sells for $300 and is made by Catier house in the French town of Chigny les Roses.

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